Dog or cat treats – even very healthy ones – should not constitute more than 15 percent of your pet’s daily food intake, and preferably less than 10 percent. And it’s best to limit them to training and behavior rewards, as a bedtime ritual, or as a “time to get in your crate” enticement – things of that nature. Treats should be offered primarily as rewards during house training, obedience training or other similar activities, and not because the rest of the family is sitting down with a bowl of popcorn to watch a movie.
Also keep in mind that cat and dog treats are not a complete form of nutrition for your pet, and should never be substituted for balanced, species-appropriate meals. Overfeeding treats on top of daily food intake will result in an obese pet. Overfeeding treats while underfeeding balanced meals will result in a dog or cat with nutritional deficiencies.